II. Duties and Responsibilities
Coach Triple P activating agencies in their marketing strategies and activities to drive parent or caregiver participation.
Develop and support tactics for Triple P participation including digital strategies such as inbound marketing, social media influencer engagement, email marketing, search engine optimization and search engine marketing; public relations and earned media such as writing news releases, op-eds and story pitches; paid advertising on print, tv, radio, billboard, and social; promotional materials such as tip papers, fliers, direct mail, business cards and other promotional items; and events with speeches, announcements and community fairs.
Help develop the Triple P Level One strategy – Stay Positive – in select communities to destigmatize the social norms around seeking parenting help. Assist select communities in its implementation.
Write content for press releases, websites, blogs, social media, articles, talking points, speeches, emails, fact sheets, briefing papers, testimony, newsletters and more as needed.
Collect and tell the prevention stories of Triple P using text, still photos and video, for use in the Triple P Tip Paper
Develop and champion the brand/style guidelines for Triple P partnership. Follow Children’s Trust establish brand standard and lead work to update those for Triple P.
Solicit content from trusted third-party sources to share and/or repurpose on digital platforms, including those of Children’s Trust.
Support the timely distribution of content; contribute and work to the editorial calendar for content distribution across traditional, digital and social platforms.
Monitor news channels for Triple P content to share on digital platforms (including website and social media.)
Help maintain an accurate news media database.
Provide timely contributions to regular communications reports including strategic analytic reports.
Edit and produce content digital newsletters on the Triple P project, including policy and general news audiences.
Proof and edit materials produced by partners, team members and subject matter experts.
Ensure photography and/or videography is taken of organizational activities and events for distribution across media platforms.
Monitor, listen and respond to online engagement in an appropriate manner while cultivating agency relationships, media interests, donors, or furthering other communications goals.
Analyze campaigns using qualitative data and seek anecdotal success stories from partners; provide timely contributions to communication reports including strategic analytic reports; make recommendations for improvements to overall social media strategy and individual campaigns.
Attend meetings, trainings, conferences, workshops, etc., as appropriate to enhance job knowledge and skills and to build relationships with partners.
Use software systems, including but not limited to Trello, ReNXT, to plan, execute and report on work progress and products.
Work effectively with and support fellow team members within the organization; supervise intern(s) as assigned by the department head
Serve as a project specialist and/or traffic coordinator for specific initiatives as assigned.
Serve as a positive, proactive voice for Children’s Trust through social media, public speaking, public relations and/or representation at training and events; build capacity and knowledge of agency.
Use software platforms and systems, including but not limited to Trello, Microsoft Word and the Blackbaud suite of products, to plan, execute and report on work progress and products.