Marketing Specialist

Children's Trust of South Carolina

About Us:

Children’s Trust of South Carolina is the only statewide organization focused on the prevention of child abuse, neglect and injury.

What we do to prevent child abuse and neglect. Keeping kids safe doesn’t easily lend itself to a single solution, which is why we do all of the following things.


We collaborate with a diverse group of state and local partners to deliver effective prevention programs.


We train people in a variety of organizations and agencies that work with children and families.


We lead community outreach to build awareness of the work that needs to be done.


We advocate for policies at the legislative level that can turn into laws improving the lives of children.


We conduct the research and evaluation that can lead to a deeper understanding of what we need to do and why.

Position Details

Marketing Specialist
Columbia Metro
Columbia, SC

I. Position Summary

The marketing specialist will play a critical support role in the development and execution of Triple P Level One strategy in select communities in South Carolina and in Triple P participant outreach and marketing. The specialist will also support the communication activities of the Triple P Partnership. The specialist will use a variety of tactics include digital marketing, RP and earned media, paid advertising, promotional materials and events and be responsible for creating and sustaining marketing platforms such as email, social media profiles, analytics and websites. The specialist will use social norms research to inform strategies and content. The specialist will also assist with marketing Children’s Trust programs and in the execution of fundraising strategies as time allows.

II. Duties and Responsibilities

Coach Triple P activating agencies in their marketing strategies and activities to drive parent or caregiver participation.

Develop and support tactics for Triple P participation including digital strategies such as inbound marketing, social media influencer engagement, email marketing, search engine optimization and search engine marketing; public relations and earned media such as writing news releases, op-eds and story pitches; paid advertising on print, tv, radio, billboard, and social; promotional materials such as tip papers, fliers, direct mail, business cards and other promotional items; and events with speeches, announcements and community fairs.

Help develop the Triple P Level One strategy – Stay Positive – in select communities to destigmatize the social norms around seeking parenting help. Assist select communities in its implementation.

Write content for press releases, websites, blogs, social media, articles, talking points, speeches, emails, fact sheets, briefing papers, testimony, newsletters and more as needed.

Collect and tell the prevention stories of Triple P using text, still photos and video, for use in the Triple P Tip Paper

Develop and champion the brand/style guidelines for Triple P partnership. Follow Children’s Trust establish brand standard and lead work to update those for Triple P.

Solicit content from trusted third-party sources to share and/or repurpose on digital platforms, including those of Children’s Trust.

Support the timely distribution of content; contribute and work to the editorial calendar for content distribution across traditional, digital and social platforms.

Monitor news channels for Triple P content to share on digital platforms (including website and social media.)

Help maintain an accurate news media database.

Provide timely contributions to regular communications reports including strategic analytic reports.

Edit and produce content digital newsletters on the Triple P project, including policy and general news audiences.

Proof and edit materials produced by partners, team members and subject matter experts.

Ensure photography and/or videography is taken of organizational activities and events for distribution across media platforms.

Monitor, listen and respond to online engagement in an appropriate manner while cultivating agency relationships, media interests, donors, or furthering other communications goals.

Analyze campaigns using qualitative data and seek anecdotal success stories from partners; provide timely contributions to communication reports including strategic analytic reports; make recommendations for improvements to overall social media strategy and individual campaigns.

Attend meetings, trainings, conferences, workshops, etc., as appropriate to enhance job knowledge and skills and to build relationships with partners.

Use software systems, including but not limited to Trello, ReNXT, to plan, execute and report on work progress and products.

Work effectively with and support fellow team members within the organization; supervise intern(s) as assigned by the department head

Serve as a project specialist and/or traffic coordinator for specific initiatives as assigned.

Serve as a positive, proactive voice for Children’s Trust through social media, public speaking, public relations and/or representation at training and events; build capacity and knowledge of agency.

Use software platforms and systems, including but not limited to Trello, Microsoft Word and the Blackbaud suite of products, to plan, execute and report on work progress and products.

III. Qualifications

A bachelor’s degree in marketing, communications, journalism, public relations, English or other relevant field and at least five years of professional marketing communications experience, or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities.

Ability to tell inspiring stories using a wide variety of print, digital and visual platforms that accurately reflect the effectiveness of Children's Trust programs.

Familiarity with social norms and effective public health campaigns.

Basic knowledge of Adobe InDesign is a plus.

Knowledge of grammar, composition, style and editing for clarity; solid news writing and video story-telling ability

Ability to analyze digital metrics and make adjustments for continual quality improvement Works independently, set priorities, and perform multiple tasks.

Exhibit excellent communication and interpersonal skills; interact with internal and external contacts with diplomacy, tact, professionalism and discretion.

Problem-solve and act effectively and efficiently under pressure.

Follow through with all projects and assignments and meet scheduled timelines and deadlines.

Works well in team environment being candid, cooperative, assertive and persuasive as necessary.

Manage light to moderate carrying and lifting of items.


Children's Trust provides a competitive benefits package including medical dental, life, short-term and long-term disability, matching voluntary deferred compensation, and paid time off and holidays.

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