Marketing Director - Assisted Living

HCR ManorCare

HCR ManorCare provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.

Position Details

Marketing Director - Assisted Living
Southwest Florida
Fort Myers, FL

Job Summary:

Responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.


  • Schedules and conducts face-to-face sales calls to qualified referral sources. Develops pre-call plans and utilizes the IMPACT sales process to obtain referrals. Enters all sales call activity and results into SAMS.
  • Invites referral sources for tours or to attend events at the facility.
  • Represents the facility through community involvement and networking, as appropriate (i.e. boards, committees, Organizations and Associations) 
  • Initiates and Develops a Quarterly Marketing Action Plan for the facility with coordinator involvement. Outlines specific Action Steps that are consistent with company goals. 
  • Completes monthly marketing report which details all referral activity to the facility.
  • Maintains current data base and develops monthly topical mailings to inquiry leads. 
  • Works with Marketing Communications Manager and MMD in the development of print advertisement. 
  • Plans and carries-out facility events such as seminars and Open Houses with coordinator involvement. 
  • Visits prospective residents and evaluates for move-in appropriateness, when required. 
  • Coordinates and schedules assessments. 
  • Inspects resident room for readiness prior to their arrival to the facility. 
  • Handles all pre move-in paperwork and distributes to the appropriate department.

Educational Requirements:

  • College degree preferred.

Position Requirements:

  • Sales experience, preferably in health care services, products or pharmaceuticals is desirable. 
  • Familiarity with long-term care and/or health care services useful.

In return for your expertise, you’ll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.

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