Manager, Channel Marketing

Citrix

About Us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about.

The Perks:

We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

https://www.citrix.com


Position Details

Manager, Channel Marketing
Job
Full-time
5/1/2018
South Florida
Fort Lauderdale, FL

The Partner Marketing Manager is responsible for managing all aspects of marketing for our community of Solution Advisors and Service Providers. It is responsible for managing vendor relationships, marketing agencies, and serves as an advocate for all global partner marketing programs with GEO teams.

Responsibilities/Duties:

  • Responsible for developing, driving and implementing partner marketing activities for selected groups of channel partners. 
  • Developing and overseeing the global marketing plan for specific channels within the organization. 
  • Implementing to and through partner campaigns in order to expand market share and pursue aggressive growth targets. 
  • Working closely with all aspects of the business to gather product and partner insights. 
  • Working closely to the product and corporate marketing teams you will support brand development and experiential activities. 
  • Utilize partner data and insights to provide recommendations on investments with highest ROI 
  • Overseeing day to day partner marketing operations in all markets. 
  • Understanding changing and differing priorities depending on territories and how these impact partner marketing. 
  • Aligning partner enablement and partner marketing priorities

Qualifications:

  • 5-7 years of strong marketing programs and marketing communications experience in the technology industry. 
  • Demonstrated ability to develop and execute demand generation programs and marketing programs which result in revenue generation. 
  • Experience working in a business model that includes both product and field marketing resources with an understanding of best practices for managing that model to ensure brand consistency, alignment of messages while providing the flexibility for regions to modify corporate materials to meet regional preferences and sales objectives. 
  • Excellent project management skills with the ability to take programs from inception to completion with minimal supervision. 
  • Strong organizational skills with the ability to handle multiple projects simultaneously; great attention to detail. 
  • Vendor management experience working with outside vendors including direct marketing agencies, graphic designers, and writers. 
  • Ability to thrive in a fast-paced, dynamic organization.


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