Graphic Designer

Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 51-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort-style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodations options, including The Haven by Norwegian®, a luxury enclave with suites, private pool and dining, concierge service and personal butlers. Norwegian Cruise Line sails around the globe, offering guests the freedom and flexibility to explore the world on their own time and experience up to 27 dining options, award-winning entertainment, superior guest service and more across all of the brand's 16 ships.

Recently, the line was named "Europe's Leading Cruise Line" for the tenth consecutive year, "World's Leading Large Ship Cruise Line" for the sixth consecutive year, the "Caribbean's Leading Cruise Line" for the fifth consecutive year, as well as "World's Leading Cruise Line" and "North America's Leading Cruise Line" both for the second straight year by the World Travel Awards. Norwegian's next new build, the highly anticipated Norwegian Bliss, will be delivered in April 2018 featuring many firsts-at-sea for the global market including the largest race track at sea, award-winning Broadway entertainment, two observation lounges for guests to enjoy stunning ocean and glacier views and more. Norwegian will introduce an additional new "Breakaway Plus" Class cruise ship in 2019 and has four additional ships on order for delivery beginning in 2022, with an option to introduce two more ships in 2026 and 2027.

Position Details

Graphic Designer
South Florida
Miami, FL


Responsible for the creation of a wide variety of visual assets in all media including print, digital, video, web and interactive. Develop and implement online marketing assets for promotions and products on our corporate website. Projects include international consumer and trade advertising, brand management, email, brochures and collateral, and website maintenance. Coordinate and communicate effectively with business owners, marketing reps, and creative team to ensure that the visual design successfully delivers the desired message and business objectives.


  • Develop high-quality high-impact creative for print, digital and interactive media that reflect strategy and are compliant with Norwegian's brand and delivers on the marketing brief.
  • Manipulate photography in Photoshop according to brand guidelines. Ensure that all final files are properly created, labeled and filed in the image library and on the DAM site. Assist with video editing.
  • Collaborate with other designers and broader marketing team to ensure all work is consistently meeting creative brand standards.
  • Effectively manage projects and workload on a variety of projects from simple to complex multichannel campaigns.
  • Procure necessary approvals through reviews with Creative Director and other business owners prior to releasing creative to external partners and/or production vendors.
  • Accurately track project timelines/deadlines and creative hours.
  • Be a Brand Steward helping the creative alignment to the company's brand positioning.
  • Develop landing pages, website promotions and other web based (HTML) projects; edit and publish pages.
  • Follow content management workflow process for editing and posting promotions.
  • Maintain specific areas of the homepage that are related to promotions.
  • Execute online content changes from the business through Content Management Systems (Motionpoint/Translations, Drupal)
  • Maintain a master email calendar of all planned and actual international promotions.
  • Perform other job related functions as assigned.


  • Bachelor's Degree in Graphic Design, Web Design and/or Advertising preferably from Design/Fine Art Institution or related field of study; or any equivalent combination of relevant background and work experience.


  • 3 years design experience in a corporate or agency creative department required. 
  • Strong portfolio that includes consumer print & collateral, digital design, branding, multi-media campaigns and video. B2B work a plus. 
  • Online industry or travel experience a plus.


  • Must be an expert in graphic design capable of executing all creative aspects of a project as needed and have demonstrated an ability to work well under pressure, manage multiple projects simultaneously and handle a range of types of projects from simple to multichannel campaigns. 
  • Can adapt to a fast-paced environment. 
  • Excellent organization and communication skills. 
  • Detail oriented with the ability to prepare files that are printer or web ready. 
  • Strong conceptual skills, including creative design solutions within the constraints of the Internet and/or brand guidelines. 
  • Strong time and creative project management skills. 
  • A thorough understanding of print production is a must in order to be able to interact with Production Manager for the development of printed materials. 
  • Video editing skills required. 
  • Ability to create strategic design for Print and Web. 
  • Advanced knowledge in current graphic design practices and web production software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Premiere, After Effects, etc. 
  • Understanding of CMS & HTML. 
  • Experience in website. Drupal platform experience a plus.

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