Director of Strategic Communications

University of West Georgia

About Us:

At the University of West Georgia, we transform lives and change perceptions, constantly challenging ourselves to ask “what if” and refusing to accept that possibilities are limited. We embrace diversity. We value community. We drive growth. We engage – as students, faculty and staff – and work collectively to be the best comprehensive university in America, sought after as the best place to work, learn and succeed.

Founded in 1906, UWG grew from a district agricultural and mechanical school to a two-year institution and then a four-year college in 1957. We achieved university status in 1996. Here, students Go West, blazing trails to new possibilities for scholarly achievement, creative expression and service to humanity.

UWG is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools and is classified as a SACS Level VI University, the highest level possible. The Carnegie Classification of Institutions of Higher Education awarded us the classification of Doctoral Research University R3. Only seven other Georgia institutions of higher learning qualify for doctoral university status. The Carnegie Classification has been the leading framework for recognizing institutional diversity in U.S. higher education for the past four and a half decades.

Position Details

Director of Strategic Communications
Metro Atlanta and North Georgia
Carrollton, GA

The University of West Georgia is recruiting for a Director of Communications, a senior-level position in the Office of University Communications and Marketing to direct the development, management and deployment of institutional communications. The director will manage a communications staff of five and will work collaboratively with individuals and organizations for all UWG campus and site locations to achieve divisional and institutional short- and long-term goals tied to student, academic, partnership and operational success.

We are seeking an accomplished and seasoned communications professional to lead, motivate, supervise and evaluate a team of talented communications/writing professionals to produce consistent, and unified messaging that aligns with the university brand and helps to advance the university’s reputation and standing. The director will develop and implement creative and measurable communications plans that encompass strategic planning and execution; create and foster key partnerships; conduct ongoing team training and development; work with university leadership to shape key messages; interact with campus leaders to build consensus and rapport; proactively manage situational communications opportunities; identify and engage key partnerships, such as area media and press partners; manage digital and social media; and provide team coverage of events.

Key Communication Initiatives:

  • Identify and develop avenues for the reputational advancement of the University of West Georgia among key constituencies, to include alumni, parents, friends, students, prospective students, policymakers, opinion leaders, faculty/staff, and contributors
  • Develop and manage a comprehensive communications strategy for the University of West Georgia
  • Lead and direct the daily activities of the UCM communications team to achieve maximum impact as the communications specialist in their respective assignments as an integral members of that school, college, or program
  • Build a culture of collaboration with internal partners including faculty, staff, institutional leadership; and external partners for developing a bank of goodwill with UWG communities
  • Serve as a communications advisor to the president, vice presidents, deans, and other UWG leadership
  • Support the Office of the President by drafting presidential presentations, statements and talking points
  • Identify trends and industry opportunities to position the University as a subject matter thought-leader
  • Serve as the Universities primary spokesperson.

Required Qualifications:

  • Bachelor’s degree in English, journalism, public relations, marketing or related field. 
  • Minimum 8 years of experience in strategic communications. Equivalent combination of education and experience from which comparable knowledge is acquired may be considered. 
  • Working knowledge of communications strategy, integrated planning, policy and advocacy, including an understanding of issues and opportunities in higher education today. 
  • Experience and relationships with local, regional and national media. 
  • Demonstrated success in managing, supporting and motivating staff. 
  • Experience in the application of digital and social media technologies and strategies. 
  • Experience and expertise in crisis communications, issues management, public and media relations. 
  • Outstanding project management skills. 
  • Excellent writing skills. Innovative thinking, problem-solving, and trend-spotting skills.

Preferred Qualifications:

  • Higher education experience preferred, Master’s degree is a bonus. 
  • Experience in working in a fundraising campaign environment preferred.

Salary $80,124 minimum - $107,076 midpoint.

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