Brand Strategist & Writer

Parisleaf

About Us:

Parisleaf is a homegrown, globally-minded digital and branding agency with roots in Gainesville, FL. Our team holds true the value of authenticity by seeking the unique creative opportunities that arise from building genuine relationships with our clients.

We specialize in branding, websites, and all the creative support you need including copywriting, graphic design, photography, video, and animation.

https://parisleaf.com


Position Details

Brand Strategist & Writer
Job
Full-time
4/18/2018
Central and Northeast Florida
Gainesville, FL

We’re looking for a clever Brand Strategist & Writer to join our growing agency.

About You:

You’re a gifted writer with a penchant for research. Psychology fascinates you. You’re an experienced copywriter, and while you’re adept at writing clever headlines that inspire action, you’re a poet at heart. You thrive on helping brands discover their essence and put their purpose into brief, memorable, magnetic words.

Mission, vision, purpose statement, big idea, manifesto, purple cow – it seems every branding agency has their own terminology for the first half of branding. Whatever you like to call these word-bundles, you understand that it’s all for naught if brands cannot clearly describe why they exist, what sets them apart, and why people should care.

You’ve helped clients develop everything from competitive analysis to core positioning statements, voice and tone, content strategy, taglines, and marketing copy from websites to print collateral.

You’ve worked closely with designers and appreciate the interplay between word, letter, and image.

You’ve spent years studying how people read and hear online, in print, and across time – and you know how a strong brand identity can tie it all together.

You are proactive, self-motivated, and organized. You’re comfortable presenting work to clients and listening for what they’re not saying. You can defend your decisions with confidence and professionalism. You are curious, empathetic, and – most importantly – willing to set your ego aside for the greater good of clients and teammates.

The Opportunity:

At Parisleaf, we write and design all kinds of things but it always revolves around brand. And we’re on a mission to guide wholesome brands, illuminate curious minds, and grow communities by design. Alongside our creative director, the next brand strategist at Parisleaf will help us carry out this mission. You will work with our multidisciplinary team on projects ranging from competitive analysis and stakeholder interviews to verbal identity and interaction strategy. You’ll put that strategic content to work through copywriting for websites, print collateral, and built environments.

Though you will spend many hours writing in sweet solitude, this position is collaborative and client-facing. We are looking for someone who enjoys developing ideas with colleagues and can then hunker down and write powerful copy that meet the client’s needs, tells their essential truth, and exceed their expectations.

P.S. – We’re an Oxford comma shop.

Background and Requirements:

4–7 years of experience in a brand strategy and/or copywriting role at a branding agency or design studio, working on projects that include identity, web, and print. Please note, this is not a remote opportunity.

Benefits:

  • Eligibility for Profit Sharing after 1 Year 
  • Paid time off & paid holidays 
  • Medical, Dental, Vision, and Life insurance 
  • Unlimited Sick Leave 
  • 401k 
  • Free, healthy catered lunch a few days a week 
  • Local yoga studio partnership = discounted rates 
  • Charitable Matching Program 
  • State of the art, award winning work space 
  • Enough LaCroix to last until Tron 
  • Yes we drink coffee, too.


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