Analyst - Digital Analytics

State Farm

About Us:

At State Farm®, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are passionate and driven to create possibilities, and we’re serious about being here to help life go right™ for customers by providing solutions for all of life’s moments.

Position Details

Analyst - Digital Analytics
Metro Atlanta and North Georgia
Dunwoody, GA

Duties and Responsibilities:

  • Responsible for supporting the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results 
  • Collects inputs, measures outcomes, and reports Key Performance Indicators 
  • Communicates and partners with business owners necessary for digital operations and business performance 
  • Sets goals, provides estimates and tracks performance to goals 
  • Supports Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data 
  • Utilizes analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success 
  • Drives and influences business decisions based on metrics and data 
  • Creates reports and dashboards using Tableau or similar tools 
  • Identifies and captures data for tracking with Systems partners 
  • Utilizes testing experienceA/B testing, configuring testing tools (with Systems), reading/interpreting statistical results, and conducting pre- and post-analysis 
  • Understands, supports, and helps define the direction in area of expertise 
  • Develops specialized knowledge of application development tools to develop complex decision support applications 
  • Applies data analysis concepts and techniques to a broad range of disciplines within research 
  • Communicates messages/results to all levels of management and peers 
  • Participates on internal projects or working group committees as assigned by management 
  • Provides technical guidance, training, and may delegate work to others 
  • Aware of and appropriately uses available internal/external resources to assist with various phases of research 
  • May work with external consultants/vendors/research entities 
  • Learns to make decisions, resolve problems and complete assignments independently

Competitive candidates should have:

  • Excellent analytical and quantitative skills 
  • Experience using data and metrics to test theories, confirm assumptions, generate insights/recommendations, and measure success 
  • Ability to drive and influence business decisions based on metrics and data 
  • Exceptional communication and presentation skills 
  • Demonstrated ability to simplify complex topics for broad audiences 
  • Data pulling experience and familiarity with tools such as SAS, SQL, Adobe, Tealeaf, and Hadoop 
  • Ability to create reports and dashboards - visualizations, Excel, QlikView or similar tools 
  • Experience with native and web applications 
  • Degree in Mathematics, Statistics or related preferred 
  • Business knowledge/experience within the insurance industry is preferred, but not required

Additional Details:

  • Job may require travel via commercial transportation and/or driving motor vehicles 
  • Job may require irregular work hours and travel outside normal business hours

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