Industry Books

BSS partners with to provide you with some of the best-selling and newest business books on the market. Enjoy!

Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
by John Hall

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

  • how consumer needs and expectations have changed and what this shift means for you 
  • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
  • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

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Logo Life: Life Histories of 100 Famous Logos
by Ron van der Vlugt

InLogo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

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Extraordinary PR, Ordinary Budget: A Strategy Guide
by Jennifer R. Farmer

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

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Growing Up Metric: Real-Life Business Insights for Realizing Your Potential
by George Contos

You’re responsible for the growth and success of your company...but maybe your potential isn’t at its fullest, and you know there’s room for more success. As a leader, it is now your turn to follow another leader - George Contos, CEO of World Wide Metric. In Growing Up Metric, you will learn from the tried-and-true example of Contos and hone in on four impact areas to not only launch organization-wide growth but also limitless personal growth:

  • Define your values and goals. 
  • Get a handle on cash flows. 
  • Hire well, train well, and delegate. 
  • Nurture positivity and show respect.

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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
by Ray Edwards

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

  • The universal hidden structure behind all persuasive copy. 
  • How to avoid the most common copywriting mistakes. 
  • A simple technique for writing copy that’s easy to read. 
  • How to write powerful short copy for social media. 
  • Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! 
  • Tons of templates, examples, and checklists guaranteed to improve your copy. 
  • And much, much more!

Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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