Industry Books

BSS partners with Amazon.com to provide you with some of the best-selling and newest business books on the market. Enjoy!


The Advertising Concept Book: Think Now, Design Later
The Advertising Concept Book: Think Now, Design Later
by Pete Barry

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition.

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns-in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition-also reinforce the book’s core lesson: that a great idea will last forever.

Buy Now »


101 Things I Learned® in Advertising School
101 Things I Learned® in Advertising School
by Tracy Arrington and Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising Schoolis sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Buy Now »


Spark: The Complete Public Relations Guide for Small Business
Spark: The Complete Public Relations Guide for Small Business
by Robert Deigh

This is THE complete public relations guide! Twenty three well-organized chapters with hundreds of easy, practical and effective PR tips and tricks you can use right away to get the attention you deserve and grow your company. Great for non-profits too.

Buy Now »


The Little Book on Digital Marketing
The Little Book on Digital Marketing
by Joseph Stevenson

The Little Book on Digital Marketing Keyword Research SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more. Over 17 years of digital marketing experience contained in the pages.

Buy Now »


#GetSocialSmart: How to Hone Your Social Media Strategy
#GetSocialSmart: How to Hone Your Social Media Strategy
by Katie Lance

This book is a social media guidebook for entrepreneurs, small business owners and real estate professionals. In this book, I teach how to create a smart social media strategy including the ins and outs of: Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest and many others. This book also teaches how to create your online story that will tell the story of what it feels like to work with you, by using graphics, videos and/or blog content. You will learn how to create a content strategy including blogging, live streaming (i.e. Facebook Live) and video marketing including how to use a content grid and editorial calendar to save you time and energy and to make planning easier. Social media is not a one-way street. You have to give to get. This book teaches how to create a smart social media business strategy including what to post and when, what platforms to focus on and how to blend the personal and professional part of social media to build lasting relationships. We do business with people we know, like and trust and social media when done right is one of the best ways to build that trust and build your business!

Buy Now »


Digital Marketing: A Step-By-Step Guide
Digital Marketing: A Step-By-Step Guide
by Jignesh Pandya

Digital marketing is any form of marketing products or services that involves electronic devices. That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting. Digital marketing can be done both online and offline. And, both kinds matter for a well-rounded digital marketing strategy. Digital marketing is any form of marketing products or services that involves electronic devices. That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting. Digital marketing can be done both online and offline. And, both kinds matter for a well-rounded digital marketing strategy.

Buy Now »