Industry Books

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Friction: Passion Brands in the Age of Disruption
by Jeff Rosenblum and Jordan Berg

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey

This twenty-fifth anniversary edition of Stephen Covey’s cherished classic commemorates the timeless wisdom of the 7 Habits.

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents — in short, millions of people of all ages and occupations.

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Graphic Design History
by Georgette Ballance and Steven Heller

In this groundbreaking anthology, nearly 30 legendary writers explore and characterize the unique developments, notable people, and memorable events that shaped the world of graphic design. Taken in many cases from hard-to-find sources, these essays provide a unique scope and array of provocative viewpoints that are not found anywhere else. Readers will be taken on a fascinating journey through the trends that shaped the industry for the past 100-plus years, written by the people who helped define it.

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Color Code. Branding & Identity
by Wang Shaoqiang

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

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Public Relations Writing: Strategies & Structures
by Doug Newsom and Jim Haynes

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

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Harvard Business Review's 10 Must Reads on Strategic Marketing
by Clayton M. Christensen, Theordore Levitt, Philip Kotler and Fred Reichheld

Stop pushing products-and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in 
  • Create products that perform the jobs people need to get done 
  • Get a bird’s-eye view of your brand’s strengths and weaknesses 
  • Tap a market that’s larger than China and India combined 
  • Deliver superior value to your B2B customers 
  • End the war between sales and marketing

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